WHAT IT'S ALL ABOUT
Tada & Toy is a London-based demi-fine jewellery studio founded by two childhood friends: Tansy Aspinall & Victoria van Holthe.
Creating Tada & Toy
Tansy & Victoria met on day one of secondary school, aged 13. It didn't take long to discover a shared aesthetic and dream of starting a jewellery brand.
Identifying a gap in the market back in 2013 - as designers they continue to be driven to create jewellery that is accessible, modern and always effortlessly chic. Tada & Toy jewellery seeks to celebrate and embrace individuality so customers can create their own look. Each design has a playful Tada & Toy twist offering an edge whilst retaining an approachable friendly feel that fits into your everyday life.
If you know, you know
For nearly 10 years Tada & Toy have been blending fun playful designs with timeless Scandinavian style, creating affordable, high quality pieces that are perfect for layering.
Since launching Tada & Toy has established a loyal international customer base with celebrity fans including Emma Watson, Maya Jama and Maisie Williams. The brand continues to be a favourite of fashion editors frequently featured in Vogue, Grazia, Harpers Bazaar and many more.